From Startup to $50K in Booked Work – Michael’s Carpentry Success Story

When Michael decided to start his own carpentry business, he knew he didn’t want to rely on the same lead-buying companies that sell the same jobs to multiple tradies. Instead, he wanted a system that would generate his own work continuously — giving him control over the quality and flow of jobs.

Together, we came up with a strategy to target a high-value niche: insulated pergolas. We crafted a set of engaging, highly targeted Facebook ads designed to reach the right customers in his ideal service areas.

Michael’s story shows how a focused ad strategy can give a new tradie business the kind of head start that normally takes years to build — without relying on third-party lead sellers.