At Tradie Pulse, we don’t just talk about leads and growth — we’ve lived the life of a tradie, and we’ve mastered the game of advertising.

I’m Conner, the founder of Tradie Pulse. My story started like most of yours — on the tools. I began my career as an apprentice carpenter, worked my way up to foreman, and eventually launched my own building business. I know what it’s like quoting on weekends, chasing slow-paying clients, and relying on referrals to keep work flowing. I’ve been in the muddy boots, early starts, and late finishes.

But what changed everything for me was launching an eCommerce brand that forced me to learn real marketing. Not theory. Not fluff. I went deep into paid advertising — especially Meta (Facebook & Instagram) — and quickly realised the power of running ads the right way.

I started investing heavily into my education.

I worked with Jay Wright’s team, one of Australia's top eCommerce coaches

I learned from the people behind Cubby, and the ex-media buyer for HiSmile

I personally spent over $800,000 of my own money on Meta ads — testing what works, what doesn’t, and how to make campaigns actually convert

I didn’t just run ads — I studied them. I tested hundreds of creatives, funnels, copy styles, and audiences. I saw firsthand how advanced Meta’s AI had become — and how tradies weren’t taking advantage of any of it.

That’s when I saw the gap.

Most tradies either rely on word-of-mouth, use outdated websites, or pay for leads through platforms like HiPages — only to fight over the same low-quality jobs. There was no proper lead system built specifically for trades.

So I built it.

Tradie Pulse was created to bring together two worlds: high-performance digital marketing and real trade industry knowledge.

We don’t just set up ads and leave you to figure it out. We:

Build your entire ad system using proven audience targeting

Write and edit content that actually converts (not just ‘boost a post’)

Connect it all to a custom CRM built for trades

Set up automations so leads are followed up instantly

And give you full control over your growth — whether you want to manage it yourself or have us run it for you

The two photos on this page tell my story clearly:

One of me in front of Meta headquarters, after deep-diving with ad experts…

And one of me on the tools, living the same trade life as the clients we help today.

This isn’t theory. It’s not hype. It’s a system designed from real-world experience, tested with real dollars, and built for businesses like yours.

If you’re a tradie who wants consistent, high-quality work without the stress — you’re in the right place.