Nail it Construction
Deck surrounds, Renovations, Composite decks.
Tristan Smith
Nail It Construction
From Team of 3 to Fully Off the Tools – How Tristan Grew His Decking Business to $350K in 6 Months
When Tristan first came to us, his goal was simple — get more decking jobs to keep his team of three busy. He’d already built a strong Instagram profile and had a great partnership with Trex Decking as a brand ambassador. We saw a big opportunity to build on that.
Tristan Smith
Client Interview
Watch the full interview to hear directly from Tristan about how this strategy worked, how he upsells jobs, and how he’s built a team that runs without him on the tools.
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Winning Ads
Our initial focus was to generate more composite decking projects. But when the first ad campaign didn’t bring instant results, we pivoted. The new plan? A highly targeted ad campaign promoting pool surround decks.
This shift paid off. The pool deck ads took off quickly, generating consistent enquiries. And here’s where Tristan’s sales smarts came in — while quoting those pool surround jobs, he would upsell customers to composite decks, creating more profitable projects.
Results
After Tradie Pulse
In just six months, we’ve helped Tristan generate around $350K in decking jobs, plus several larger renovation projects in recent months. The growth has been so strong that Tristan has expanded his team from three to seven staff, stepped completely off the tools, and now focuses on running his business — not working in it.
TESTIMONIAL
Client Feedback
"My life changed forever"
"I used tradie pulse to boost my ads for my construction buisness, and couldn’t be happier with the results. Highly recommend there services! They boosted my revenue for the buisness by generating leads directed to my company."
- Tristan
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