Mr. Builds

Renovations, Decking, Handrails, Cladding Repairs

Cameron Dwyer

Mr. Builds

Before working with Tradie Pulse, Cameron from Mr Builds was relying on shared lead platforms and letterbox drops to keep his team busy. The problem? These platforms often sent the same leads to multiple businesses, meaning Cameron was constantly competing on price — and too often losing jobs to the cheapest quote.

Letterbox drops were no better. Thousands delivered might bring in 10 calls, 4 site visits, and maybe 1 job. It was time-consuming, inconsistent, and not scalable.

At the time, Cameron had a large crew of eight carpenters, but most of their work came from subcontracting to other builders. There was no way to keep that many carpenters going purely on his own projects with the leads he was getting.

Cameron summed it up perfectly:

“Get it set up properly from the start. You’ll save money, avoid wasting your marketing spend, and start winning the jobs you actually want.”

Cameron Dwyer

Client Interview

Watch the full interview with Cameron to hear how Mr Builds went from chasing shared leads to running a crew that’s booked solid with profitable projects.

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Winning Ads

The CRM we set up has made managing leads easy, tracking every enquiry from first contact to booked job, and allowing him to filter out time-wasters quickly. Cameron says it’s saved him hours each week and ensures no lead slips through the cracks.

Once we set up his Facebook ads and lead generation system, everything changed. Almost immediately, the quality and volume of leads improved. One of his very first leads turned into a $10,000 handrail replacement job, easily covering the ad spend and setup cost.

From there, Cameron scaled his ads from $20–$30 a day to $100 a day, confident in the return on investment.

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After Tradie Pulse

Now, Cameron keeps his entire crew busy exclusively on his own jobs, while still helping other builders when he chooses. The system also gives him the ability to target exactly the type of projects he wants — such as renovations, decks, and pergolas — and consistently win them.