Northern Built
Renovations
Alex Baker
Northern Built
From $150+ Per Lead to a $300K Renovation – Alex’s Story
Alex is a builder in Byron Bay and owner of Northern Built, was keen to try Facebook ads to bring in more renovation work. Our initial plan was to use the content he’d already built up over the years on Instagram and Facebook to get his ad account up and running quickly.
Two weeks after launching, we jumped on a check-in call — and the results weren’t great. Leads were coming in at over $150 each, far too expensive to make the campaign viable long-term.
During that call, Conner walked Alex through a new approach: target a specific area, put himself on camera, and speak directly to his audience. Alex trusted the process and agreed to give it a shot.
Ready to get started?
Winning Ads
Within just two days, the cost per lead dropped by $70 — and soon after, he was getting quality renovation leads for around $20–$30 each. One of those leads turned into a $300,000 renovation in Byron Bay.
Results
After Tradie Pulse
Right now, Alex has his ads paused while he works through his current projects, but when he’s ready for more work, he’ll simply switch them back on — confident the leads will come straight in.
TESTIMONIAL
Client Feedback
"Great Results For My Business"
"Worked closely with con and his team to get some great results for my business , they helped produce some quality adds and helped me generate to much work I had to turn the adds of for now. Couldn’t be more happy with the experience and how easy it was to use the platform."
- Alex Baker
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