Sean, an electrician who set up his ads a couple of months ago, jumped on a check-in call to review his results from targeting CCTV installations and switchboard upgrades. Starting with just a $20-per-day budget, he began receiving leads almost immediately—within the first one to two days—and by the second week he was getting multiple leads daily. Although his initial pricing was on the higher end, which slowed conversions slightly, he closed his first job in about two and a half weeks. That first customer, Apple, initially hired him for a lighting upgrade worth around $1,000, then moved forward with a $3,400 CCTV system, and later requested a garden lighting project worth about $6,300—bringing the total from that single client to roughly $10,000, all from only $400 in ad spend at the time.

By the time of the call, Sean had spent a total of $1,800 on ads and had already closed approximately $20,000 in confirmed work, with an estimated $85,000 in quotes sent out and another $15,000 in pending proposals. With ads performing strongly, the plan is to refresh his creatives, add more refined form filtering to improve lead quality, and start capturing content from recent installations to fuel new ad angles—especially for profitable niches like garden lighting. Sean is motivated to scale further and continue attending coaching calls to optimize performance as he grows.