BLJ Concrete: Sydney Concreter, $200K+ Won

Benjamin James — BLJ Concrete

From Working for Builders to $200K+ in Private Driveways – Ben's Story

Ben runs BLJ Concrete, a concreting business in Sydney, and came to Tradie Pulse through a referral. Most of his concreting work was coming through builders, and he wanted to shift into private residential work: driveways, patios and footpaths for homeowners around Sydney.

We set up Facebook and Instagram ads built around exactly that work. His first job from the ads came within 2 weeks.

Polished concrete floor in a renovated living area, by BLJ Concrete in Sydney

Concreter finishing a freshly poured slab, by BLJ Concrete in Sydney

BLJ crew tying steel reinforcement for a footing pour on a sloping block in Bayview, by BLJ Concrete in Sydney

Polished concrete floor under a timber-lined ceiling, by BLJ Concrete in Sydney

Freshly finished concrete slab on an elevated deck, by BLJ Concrete in Sydney

Drone view of ground works for a hillside home in Bayview, by BLJ Concrete in Sydney

Steel reinforcement laid for an elevated slab pour, by BLJ Concrete in Sydney

Freshly poured concrete slab inside a building, by BLJ Concrete in Sydney

Concrete pump line running down to the Bayview job, by BLJ Concrete in Sydney

Fresh concrete slab finished against a block wall, by BLJ Concrete in Sydney

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Client Interview

Hear It From Ben

Watch Ben's interview about moving BLJ Concrete from working for builders to private driveways.

$10,006.43

Total Amount Spent

$29.17

Avg. Cost Per Lead

$200K+

Revenue Generated

Results

After Tradie Pulse

Within months, Ben had locked in $200K+ in driveways and patios, with another $300K+ of work still being worked through. Clients have even been sending him videos of his own ads. With that much work coming in, BLJ Concrete is now hiring more staff.

Ben's advice for other concreters: trust the process. Once the ads are live, the leads start coming in fast.

More concreting results: marketing for concreters · all case studies

BLJ Concrete

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