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Marketing for Steel Fabricators

Marketing for Steel &
Metal Fabricators

Tradie Pulse is an Australian marketing agency for steel and metal fabricators. We run Facebook and Instagram ads that win high-ticket custom work, like food trucks, cafe fit-outs, custom gates and fabrication, and send every enquiry into your own CRM. Leads are never shared. Rolling Cafe Fit Outs locked in 3 custom fit-outs in the first month and has now locked in $685K of work from $5,000 in ads. Call 0489 278 113 or book a free strategy call.

Book a Free Strategy Call Call 0489 278 113
$685K

Locked in by Rolling Cafe Fit Outs from $5,000 in ads

3

Custom cafe fit-outs locked in during the first month

~$6

Cost per lead for custom gates, Titan Gates, Gold Coast

01 — Custom Work Sells

Show the Build. Win the Job.

Fabrication sells on the finished product. A food truck, a cafe fit-out or a custom gate looks great in a video feed, and that’s exactly where your next customer is scrolling.

Rolling Cafe Fit Outs builds food trucks and cafe fit-outs. Oscar wanted to scale up. Within the first month of running ads he locked in 3 custom fit-outs, and he has now locked in $685K of work at $22 a lead.

Titan Gates on the Gold Coast had never run ads and was very sceptical. Now he consistently locks in custom fabrication jobs, with leads costing around $6.

Food trucks & cafe fit-outs: Rolling Cafe Fit Outs
Custom gates: Titan Gates, Gold Coast
Custom fabrication: Titan Gates
Selling to builders, not just homeowners: we’ve run ads aimed at builders for Sitescan Imaging and Prolific Demo
02 — Results

Fabricators, By the Numbers

Rolling Cafe Fit Outs

Food trucks and cafe fit-outs. $5,000 spend, $22 per lead, $685K locked in. 3 fit-outs in month one.

Titan Gates

Gold Coast. Custom gates and fabrication. Leads at around $6, consistent custom jobs.

Sitescan Imaging

Ads aimed at builders, not homeowners. $1,122 spend, $25.26 per lead, $8,200.

All case studies →

Every trade, with spend, cost per lead and revenue.

03 — FAQs

Fabricator Questions

Do Facebook ads work for steel fabricators?
Yes, especially for custom, visual work. Rolling Cafe Fit Outs locked in 3 custom cafe fit-outs in its first month of ads and has now locked in $685K of work from $5,000 in ad spend. Titan Gates on the Gold Coast gets custom gate leads for around $6 each.
What fabrication jobs can I win from ads?
Custom work that looks good on camera. Our fabricator clients win food trucks, cafe fit-outs, custom gates and one-off fabrication projects. We build each campaign around the jobs you want most.
Can you target builders and businesses, not just homeowners?
Yes. We’ve run campaigns aimed at builders for Sitescan Imaging (LiDAR scanning) and Prolific Demo (demolition), alongside homeowner campaigns for other trades.
I’ve never run ads. Is it worth trying?
Titan Gates had never run ads and was very sceptical. It now consistently locks in custom fabrication jobs from its campaigns.
Are the leads shared with other fabricators?
No. Every enquiry from your ads comes only to you.
Do I need to film the ads?
No. Send us raw photos and videos of your builds, like the workshop, the welding and the finished product, and we script, edit and build the ads.

How the ads work: Meta ads for tradies →  ·  Marketing for builders →

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Sell More Custom Builds

Book a free call. We’ll work out which builds to lead with and who to put them in front of.