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Marketing for Carpenters

Marketing for Carpenters
Who Want the Good Jobs

Tradie Pulse is an Australian marketing agency for carpenters. We run Facebook and Instagram ads built around the specific jobs you want, like decks, pergolas, bathroom renos, skylights and doors, and send every lead into your own CRM. Leads are never shared. Carpenters we work with have won $420K of renovation and decking work in 3 months (Hinterland Carpentry, Newcastle) and grown from a team of 3 to 7 with $9.74 leads (Nail It Construction). Founded by a carpenter. Call 0489 278 113 or book a free strategy call.

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$420K

Renovation and decking work in 3 months, Hinterland Carpentry

$350K

Decking work in 6 months, Nail It Construction

$9.74

Cost per lead for pool-surround decks, Nail It Construction

01 — The Pattern

Pick One Job. Own It.

“Carpenter, available for work” gets ignored. The carpenters who do best with us advertise one specific job to the homeowners who want it, then upsell once they’re on site.

Nail It Construction’s first composite-deck campaign didn’t take off. We pivoted to pool-surround decks, leads landed at $9.74, and Tristan upsold customers to composite while quoting.

MLH Construction stopped chasing the decks and pergolas every builder chases and became the skylight specialist in the Illawarra.

Insulated pergolas: Michael Higgins won 3 jobs and $50K+ in his first month.
Skylights: MLH Construction, $35K in work from $1,600 in ads.
Front & screen doors: TMC Construction in Dubbo, $20K+ from $556.
Bathroom renos: Two Tides Carpentry, $200K+ in Cronulla.
02 — Results

Carpenters, By the Numbers

Hinterland Carpentry

Newcastle. $2,681 spend, $44.69 per lead, $420K in 3 months.

Nail It Construction

Decks. $2,173 spend, $9.74 per lead, $350K in 6 months. Team grew from 3 to 7.

Two Tides Carpentry

Cronulla. $6,922 spend, $34.10 per lead, $200K+ in bathroom renos.

Pooley Construction

South Sydney. $3,000 spend, $43 per lead, $90K won, $230K quoted.

Raz Built Construction

Central Coast. $8,023 spend, $25.15 per lead, $80K in the first 2 months.

Clockwork Carpentry

$68K in work from $3,000 in Meta ads.

Cut it Out Carpentry

$3,016 spend, $52K+ won, with a $70K lead in progress.

Michael Higgins Construction

$1,692 spend, $23.83 per lead, $50K+ in insulated pergolas.

MLH Construction

Illawarra. $1,600 spend, $27.56 per lead, $35K in skylights.

TMC Construction

Dubbo. $556 spend, $29.25 per lead, $20K+ in doors.

J. Clarke Constructions

Central Coast decks. 63 leads at about $46 each since July 2026.

Kovacs Carpentry

Northern Beaches. First deck locked in within 2 weeks.

03 — Hear It From Them

Carpenters On Camera

Nail It Construction interviewNail It: from a team of 3 to 7, off the tools Hinterland Carpentry interviewHinterland Carpentry: $420K in 3 months Two Tides Carpentry interviewTwo Tides: $200K+ in bathroom renos Raz Built Construction interviewRaz Built: stopped buying shared leads Cut it Out Carpentry interviewCut it Out: burned by agencies before Michael Higgins Construction interviewMichael Higgins: 3 pergola jobs in month one
04 — FAQs

Carpenter Questions

Do Facebook ads work for carpenters?
Yes, especially when the ads focus on one specific job. Carpenters working with Tradie Pulse have won $420K in 3 months (Hinterland Carpentry), $350K in decking in 6 months (Nail It Construction) and $200K+ in bathroom renovations (Two Tides Carpentry).
What jobs should a carpenter advertise?
The one you most want more of and can win profitably. Our best carpenter results came from focused campaigns: pool-surround decks, insulated pergolas, skylights, front doors and bathroom renovations, rather than general carpentry.
How much do carpenters spend on ads?
Across our carpenter clients, total ad spend has ranged from about $560 to $8,000, with cost per lead from $9.74 to about $49 depending on the job and the area.
How quickly will I win a job?
Smaller jobs can land fast: Kovacs Carpentry locked in a deck within 2 weeks, and Michael Higgins won 3 pergola jobs in his first month. Bigger jobs can take longer. Two Tides took 3 months to land the first bathroom reno, then won them consistently.
Can this get me off the tools?
It has for some. Nail It Construction grew from 3 to 7 staff in 6 months and Tristan stepped off the tools to run the business.
Are the leads shared with other carpenters?
No. Every lead from your ads comes only to you. Raz Built and others came to us after paying for leads that went to two or three other businesses.
Where are your carpenter clients?
Across Australia, including Sydney, the Northern Beaches, Cronulla, the Central Coast, Newcastle, the Illawarra and Dubbo.

Building bigger jobs too? See marketing for builders →  ·  How our Meta ads work →

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