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SEO for Tradies

Show Up on Google
When Locals Search

Tradie Pulse does local SEO for Australian tradies: builders, carpenters, concreters, electricians, landscapers and steel fabricators. We get your Google Business Profile, website and directory listings working together, so you show up in Google Search, Google Maps and Google’s AI answers when someone nearby searches for your service. It’s the same groundwork behind our AI SEO service, and there are no rankings promises. Call 0489 278 113 or book a free call.

Book a Free SEO Call Call 0489 278 113
Google SearchGoogle MapsAI OverviewsBingApple Maps
01 — Where Tradies Get Found

Three Places, One Set of Proof

The Map

The Google Maps results at the top of “electrician near me” searches. Driven by your Google Business Profile, reviews and how close you are.

Search Results

The website links under the map. Driven by pages that clearly say what you do, where, and for whom.

AI Answers

Google’s AI Overviews and assistants like ChatGPT. Driven by the same proof: your website, profile, reviews and listings agreeing with each other.

Get the proof right once and it works in all three. That’s why our SEO and AI SEO are built on the same foundations.

02 — What We Do

Local SEO, Done Properly

Google Business Profile

Your Profile, Rebuilt

  • Correct primary and secondary categories
  • Every service listed, with a description
  • Service area set to the suburbs you actually want work in
  • Regular posts from your real job photos
  • Booking link and messaging switched on
Website

Pages That Rank

  • Service pages and suburb pages written from your real jobs, never copy-paste
  • Phone number, licence and ABN visible on every page
  • Schema markup so Google knows who you are and where you work
  • Sitemap, robots.txt, mobile speed and crawlability checked
Listings

Same Details Everywhere

  • One identical name, phone and address across every listing
  • Bing Places, Apple Business Connect, Yellow Pages, TrueLocal, Localsearch, Hotfrog and more
  • Wrong or duplicate listings found and fixed
Reviews

Reviews That Help You Rank

  • An SMS after every job with your Google review link
  • Customers asked to mention the job and suburb
  • Every review replied to
03 — SEO or Ads?

The Long Game vs Leads Now

Meta ads

Leads This Week

Leads usually start within days of going live. You pay while the ads run, and they stop when the ads stop. Best when you need work now. See packages →

SEO

Builds Over Months

Slower to start, but it compounds. Your profile, pages and reviews keep working for you whether or not you’re running ads. Best for steady enquiries over the long run.

Plenty of tradies run both: ads for this month’s work, SEO so they’re not paying for every enquiry forever.

We Did It To Ourselves First

Our Own Site, This Month

We don’t have client SEO case studies to show yet, so here is what we did to tradiepulse.com.au in November 2026:

  • robots.txt opened to Google, Bing and AI crawlers, with a sitemap of every page
  • Schema markup on every page: business details, services, FAQs and case studies
  • A unique description written for every page; duplicate URLs redirected to one
  • Name, ABN, phone and suburb identical in every footer, plus links to every social profile
  • Broken pages fixed and conflicting claims cleaned up across the site
05 — FAQs

SEO Questions

What is local SEO for tradies?
Local SEO is getting your trade business to show up when people nearby search for your service on Google, in Google Maps, and increasingly in AI answers. It works through your Google Business Profile, your website, your reviews and your listings on other sites.
How long does SEO take for a tradie?
Longer than ads. Fixing your Google Business Profile and listings can help within weeks, but website rankings usually build over months. If you need work this week, run ads alongside SEO.
What’s the difference between SEO and AI SEO?
SEO gets your website and profile into Google’s search results and the map. AI SEO gets your business named inside the answers that ChatGPT, Gemini and Google’s AI give. They share the same foundations, and Tradie Pulse does both.
Do I need a Google Business Profile?
Yes. It’s the single biggest factor in showing up on Google Maps. It needs to be verified and have the same business name, phone and address as your website and listings.
Do I need a new website?
Not usually. We can add service and suburb pages to your current site, or host them on a subdomain of your own domain.
Do you guarantee page one rankings?
No. Nobody controls Google’s rankings, and anyone who guarantees them is guessing. We show you what we changed each month and where you’re showing up.
Should I do SEO or Facebook ads?
Ads bring leads within days but stop when you stop paying. SEO is slower but keeps working. Many tradies use ads for work now and SEO for the long term.
Which trades do you do SEO for?
Builders, carpenters, concreters, electricians, landscapers and steel fabricators are our core trades, along with other trade and home-service businesses across Australia.
Free SEO Call

Let’s Get You Found Locally

Book a free call. We’ll look at your Google Business Profile, website and listings and show you what’s holding you back.