Marketing for Concreters

Marketing for Concreters
Who Want Their Own Work

Tradie Pulse is an Australian marketing agency for concreters. We run Facebook and Instagram ads that win private residential work, like driveways, patios, slabs, footpaths and retaining walls, so you’re not relying on builders to keep the trucks busy. Every lead goes straight to your CRM and is never shared. Concreters we work with have locked in $200K+ in driveways and patios (BLJ Concrete, Sydney) and $160K (TNH Concreting), with more in the pipeline. Call 0489 278 113 or book a free strategy call.

Book a Free Strategy Call Call 0489 278 113

$200K+

Driveways and patios locked in, BLJ Concrete, Sydney. $300K+ more in the pipeline.

$160K

Won by TNH Concreting, starting with $22K in the first month

$4.85

Cost per lead, Joeys Concreting. Booked out in 2 weeks.

01 — The Shift

Stop Waiting on Builders

Plenty of concreters live and die by builder work: someone else’s schedule, someone else’s price.

BLJ Concrete came to us wanting to move from builder work to private residential driveways. The first job landed within 2 weeks. Now it’s $200K+ locked in, another $300K+ in the pipeline, and Ben is hiring.

KRK Crete, a Melbourne family business, now gets a steady run of driveway and slab jobs straight from homeowners, and is going after higher-end work.

Driveways & patios: BLJ Concrete, KRK Crete, Tor Concreting

Slabs & footpaths: KRK Crete, Tor Concreting

Retaining walls: Tor Concreting, Melbourne

Concrete grinding & epoxy: Concrete Floor Sydney, first job worth $10K

02 — Results

Concreters, By the Numbers

BLJ Concrete

Sydney. $10,006 spend, $29.17 per lead, $200K+ won, $300K+ in the pipeline.

TNH Concreting

$4,000 spend, $35 per lead, $160K won, $500K in the pipeline.

KRK Crete

Melbourne. $3,500 spend, $33 per lead, $110K won, $403K in the pipeline.

Tor Concreting

Melbourne. $4,000 spend, $31 per lead, $89K won, $220K in the pipeline.

Concrete Floor Sydney

Grinding and epoxy. $1,200 spend, $28 per lead, first job $10K, $35K in the pipeline.

Joeys Concreting

$286 spend, $4.85 per lead, $8.5K. So many leads in 2 weeks he paused the ads.

03 — Hear It From Them

Concreters On Camera

BLJ Concrete: from builder work to private driveways

TNH Concreting: $22K in month one from $1.2K

KRK Crete: steady driveways and slabs in Melbourne

04 — FAQs

Concreter Questions

Do Facebook ads work for concreters?

Yes. Concreters working with Tradie Pulse have locked in $200K+ in driveways and patios (BLJ Concrete, Sydney), $160K (TNH Concreting) and $110K (KRK Crete, Melbourne) from Facebook and Instagram ads.

What concreting jobs can I get from ads?

Private residential work: driveways, patios, patio slabs, footpaths and retaining walls, plus concrete grinding and epoxy floors. We build each campaign around the jobs you want most.

How much do concreters spend on ads?

Across our concreting clients, total ad spend has ranged from about $290 to $10,000, with cost per lead from $4.85 to about $35.

How fast will I get my first job?

Often within weeks. BLJ Concrete’s first job came within 2 weeks, TNH Concreting won $22K in the first month from $1.2K in ads, and Joeys Concreting had so many leads in 2 weeks that he paused the ads.

Can I stop relying on builders for work?

That’s exactly why BLJ Concrete and KRK Crete came to us. Both now win private residential jobs directly from homeowners.

Are the leads shared with other concreters?

No. Leads from your ads come only to you, not to three or four other concreters like on lead platforms.

Where are your concreting clients?

Mainly Sydney and Melbourne, and we work with concreters right across Australia.

How the ads work: Meta ads for tradies → · Marketing for builders →

Marketing for ConcretersWho Want Their Own Work