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Meta Ads for Tradies

Facebook & Instagram Ads
That Book Jobs

Tradie Pulse runs Facebook and Instagram (Meta) ads for Australian tradies: builders, carpenters, electricians, landscapers and steel fabricators. We script, edit and launch the ads from your job footage, send every lead into your own CRM, and refresh your creatives every fortnight. Leads usually start within 1–3 days of going live, and they’re yours alone, never shared. 158+ tradies helped and $2M+ in ad spend managed. Call 0489 278 113 or book a free strategy call.

Book a Free Strategy Call Call 0489 278 113
$9.74

Cost per lead, Nail It Construction (decking)

$300K

Renovation won by Northern Built, Byron Bay

1–3 days

Typical time to first lead after launch

01 — Why Meta Ads

Stop Fighting Over Shared Leads

Lead platforms sell the same job to three or four tradies, so you end up competing on price and quoting jobs you’ll never win.

Meta ads flip that. Your best work shows up in the feeds of homeowners in your service area, the enquiry comes straight to you, and nobody else gets it.

Tradies like Mr. Builds and Raz Built moved off shared lead platforms this way and now control their own pipeline.

Lead platforms: the same lead goes to 3–4 tradies. Whoever’s cheapest wins.
Your own Meta ads: exclusive leads from your area, tracked in your CRM, from an ad account you own.
02 — What We Do

Everything Done For You

Ads

Built & Managed

  • Ad account built from scratch, in your business name
  • Scripting, editing and design from your raw job footage
  • 2 new creatives every fortnight
  • Audience and location testing
  • Branded lead form, built and kept updated
  • Account fixed fast if a payment drops
Follow-up

Leads Into Jobs

  • Every lead lands in your Tradie Pulse CRM, by SMS and email
  • Automated follow-ups, quote reminders and review requests
  • AI that books appointments for you
  • Dedicated account manager and fortnightly check-ins
  • Monthly results report: spend, leads, cost per lead
03 — How It Works

From Call to First Lead

1

Strategy call

We map out the jobs you want more of and the areas you want them in.

2

Setup

Ad account, two lead-generation ads, custom targeting, branded lead form and CRM, all connected.

3

Launch

Most clients start getting leads within 1–3 days. We recommend starting around $20 a day.

4

Test & scale

We test copy, audiences and forms, refresh creatives, and scale to how busy you want to be.

04 — Results

Real Tradies, Real Numbers

Nail It Construction

Decking. $2,172 ad spend, $9.74 per lead, grew to $350K in 6 months.

Northern Built

Builder, Byron Bay. Cost per lead cut from $150+ to $29.77, won a $300K renovation.

Titan Electrical

Electrician. CCTV and switchboard leads at $16 each, $20K+ in confirmed work.

Joeys Concreting

Concreting and landscaping. $4.85 per lead, fully booked in 2 weeks.

Two Tides Carpentry

Carpenter, Cronulla. 8 bathroom renovations in 5 months.

MLH Construction

Skylights, Illawarra. $27.56 per lead, $35K+ in work.

Superior Pools and Spas

Pool renovations. $28K job within 2 weeks of launch.

All case studies →

18+ tradies, with spend, cost per lead and revenue for each.

05 — Your Side

What We Need From You

A Facebook page and Instagram account. No account yet? We’ll set them up with you.
Raw photos and videos from your jobs. Phone footage is fine; we do the scripting and editing.
Quick replies to leads. The system works when you follow up fast.
06 — FAQs

Meta Ads Questions

Do Facebook ads work for tradies?
Yes, when they’re built around the specific jobs you want and the area you work in. Tradie Pulse clients have generated leads from $4.85 to around $45 each, depending on trade and location, with results including a $300K renovation and a decking business grown to $350K in 6 months.
How quickly will I start getting leads?
Most clients begin receiving leads within 1–3 days after the ads go live.
How much should a tradie spend on Facebook ads?
We recommend starting at around $20 a day, then scaling based on how busy you want to be. You control the ad spend; we make sure it’s working.
Do I need to film or create the ads myself?
No. Send us raw footage or photos from your jobs and we handle the scripting, editing and building of the ads.
Are the leads shared with other businesses?
Never. Leads from your ads are yours only. You’re not competing with four other quotes like on lead-buying platforms.
Do I keep the ad account if I stop?
Yes. Everything is built under your business name, so you keep full control of your ad account and assets.
Is there a lock-in contract?
No. Management is month to month, and you can pause your ads whenever you like.
Which trades do you run Meta ads for?
Builders, carpenters, electricians, landscapers and steel fabricators are our core trades. We’ve also run ads for concreters, roofers, pool builders, epoxy flooring and cleaners.

Pricing and what’s included in each package: see marketing packages →

Free Strategy Call

Get Leads That Are Yours Alone

Book a free call. We’ll map out the ads, audience and budget for the jobs you actually want.