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Marketing for Builders

Marketing for Builders
That Fills the Pipeline

Tradie Pulse is an Australian marketing agency for builders. We run Facebook and Instagram ads, a builder CRM and AI follow-up that win renovations, bathrooms, granny flats, decks and full home builds, and every lead is yours alone, never shared. Builders we work with have locked in $695K of granny flats in 3 months (Empre Constructions, Sydney) and $570K from $3.5K in ad spend (Adorini Homes). Founded by a builder. Call 0489 278 113 or book a free strategy call.

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$695K

3 granny flats in 3 months, Empre Constructions, Sydney

$570K

From $3.5K ad spend in 4 months, Adorini Homes

$300K

Single renovation won by Northern Built, Byron Bay

01 — The Jobs

What Builders Win With Us

1

Granny flats & duplexes

Empre Constructions: three granny flats in three months ($170K, $225K and $300K), now advertising duplexes.

2

Bathroom renovations

Beachside Building locked in 3 bathroom renos in month one on the Gold Coast. Stafford Building won one in the first few days.

3

Full home renovations

NSW Construction: a full home renovation and a granny flat. $350K won and $1M quoted.

4

Big-ticket renos & alfrescos

Adorini Homes: a $250K bathroom reno, a $70K deck and pergola, and a $200K alfresco in the pipeline.

5

Decks, handrails & cladding

Mr. Builds: one of the first leads was a $10K handrail job. The whole crew now runs on his own work.

6

Kitchens

Beachside Building moved on to kitchen renovation ads after bathrooms took off.

02 — Results

Builders, By the Numbers

Empre Constructions

Sydney. $8,000 spend, $44 per lead, $695K in granny flats in 3 months.

Adorini Homes

$3,543 spend, $570K in 4 months. Now off site, just quoting.

NSW Construction

NSW. $5,000 spend, $55 per lead, $350K won, $1M quoted.

Northern Built

Byron Bay. $1,101 spend, $29.77 per lead, $300K renovation.

Beachside Building

Gold Coast. $4,000 spend, $37 per lead, $120K won.

AMOC

$2,200 spend, $33 per lead, $120K won. 20 leads, 15 quoted, 4 won from the first round.

Mr. Builds

Gold Coast. $6,023 spend, $43.02 per lead, $100K+ won.

Handy Tradie 4 U

Wollongong. $2,880 spend, $85K won and $300K quoted, as a solo operator.

Stafford Building

$630 spend, $14 per lead, $45K won. First bathroom reno within days.

RJC Nova Constructions

Newcastle. $343 spend, $50K+ in work.

Beach Wood Builders

Our founder’s own business. $2,052 spend, $200K+ in work.

All case studies →

Every trade, with spend, cost per lead and revenue.

03 — Hear It From Them

Builders On Camera

Adorini Homes interviewAdorini Homes: ads paid for themselves in week one Beachside Building interviewBeachside Building: 3 bathroom renos in month one Mr. Builds interviewMr. Builds: from subbying to running his own jobs Handy Tradie 4 U interviewHandy Tradie 4 U: first job within days Breakthrough Construction interviewBreakthrough Construction: works like an extra team member
04 — Why Builders Choose Us

Built By a Builder

We’ve done it ourselves. Conner Wood proved this system on his own building business, Beach Wood Builders, before offering it to anyone else.
Your leads, not shared leads. Builders like Mr. Builds came to us after losing jobs to the cheapest quote on lead platforms.
Straight about big jobs. Bathrooms can land in days. Full builds take longer: NSW Construction’s first job took 3 months to land, and it was a full home renovation and a granny flat.
Off the tools. Adorini Homes hasn’t been on site since January. Ricky just quotes.
05 — FAQs

Builder Questions

Do Facebook ads work for builders?
Yes. Builders working with Tradie Pulse have locked in granny flats, full home renovations, bathrooms, decks and alfrescos from Facebook and Instagram ads, including $695K of granny flats in 3 months (Empre Constructions) and $570K in 4 months (Adorini Homes).
How much do builders spend on ads?
Across our builder clients, total ad spend has ranged from about $350 to $8,000, with cost per lead from $14 to about $107. Bigger jobs like granny flats and full renovations usually cost more per lead but are worth far more.
How long until a builder wins the first job?
It depends on the job. Bathroom renovations have landed within days (Stafford Building). High-value builds take longer: NSW Construction’s first job took 3 months, and it was a full home renovation and a granny flat.
Can you target high-end or larger jobs?
Yes. We build campaigns around the specific job you want more of, such as granny flats, duplexes, full renovations or bathrooms, and the areas you want to work in.
Are the leads shared with other builders?
No. Leads from your ads come only to you. You’re not competing with three or four other quotes like on lead platforms.
Do I need to film the ads?
No. Send us raw photos and videos from your jobs and we script, edit and build the ads.
Where are your builder clients?
All over Australia, including Sydney, Newcastle, Wollongong, the Gold Coast, Byron Bay and Melbourne.

How the ads work: see marketing packages →

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Fill Your Build Pipeline

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