MLH Construction

Mitchell from MLH Construction, a carpentry builder based in the Illawarra, wanted to niche down and focus on skylight installations rather than the standard decks and pergolas most builders chase. We built a campaign specifically targeting homeowners interested in adding natural light to their homes, positioning Mitchell as the go-to skylight installer in his area.

Watch the full interview to hear Mitchel talk about how the system has helped him win more jobs and free up his time to focus on running his business.

By specializing his ads around a specific service, Mitchell was able to stand out from competitors, attract high-quality leads, and build a pipeline full of profitable, targeted work.

The results were impressive — with around $1.6K in ad spend, Mitchell has already generated more than $15K worth of completed work and over $50K in quoted jobs that are highly likely to be locked in.